… Mohamed Nanabhay, Deputy CEO, Media Development Investment Fund (South Africa)
Nanabhay talks about the four ways that journalism organizations can make money: selling to audiences through subscriptions or membership; selling advertising; offering unique services such as data, events, and training; and donor funds. “The most important thing you can do,” Nanabhay says, “is to have clarity around your revenue – really knowing what you are selling and how you are going to bring that money in.”
GIJN asked for advice from fundraising expert Bridget Gallagher, who helped launch the GIJN secretariat and has raised millions of dollars for nonprofits.
Donors and prospective donors encounter not only difficult strategic choices, but also questions about how to measure the impact of their investments. These recent reports collected by GIJN delve into the social value of such philanthropy, assess programmatic options and provide measurement tools.
Just as an article or a gallery of photos can shine a light on an issue for the public, so can these in-person gatherings. Some media organizations are putting on full-fledged festivals in the same vein as South by Southwest and TED. These gatherings include panels of experts, one-on-one conversations with major newsmakers and presentations that explore ground-breaking topics. In other words, they’re an entirely new way of informing and providing information — undoubtedly journalistic functions.
Krautreporter proved it: donation-financed journalism is possible. Not only in the United States, but also in Germany – and possibly everywhere. It started a campaign for its own online magazine for in-depth journalism with experienced writers. Within one month it raised around 1 million Euros (about US$1.1 million). But 19% of this money was gone the moment it was raised. Devoured by sales tax.
The proliferation of nonprofit newsrooms is one of the more promising developments in an industry wracked by a crumbling financial base and sweeping technological change. Since 2000, dozens of nonprofit media groups have sprouted, not only across America but worldwide. Many are deeply committed to investigative and accountability journalism, working to fill a void left by a mainstream media that either can’t or won’t do its job as social watchdogs. In April, the Knight Foundation published the third installment in a series of reports since 2011 tracking the progress of nonprofit news sites as they strive for a sustainable financial base. There are lessons here for media nonprofits worldwide.
Tips for Crowdfunding
Global Crowdfunding Sites
Regional Crowdfunding Sites
Free Tools for Campaigns
Crowdfunding is the process of convincing a large group of people to contribute small sums of money toward a specific project, usually via the Internet.
When it comes to small and medium organizations I have seen a consistent chronic under investment in fundraising and a consistent lack of understanding of the work. It’s not just about small and medium nonprofits learning key methods and techniques of larger institutions. It’s about changing the culture around fundraising, especially individual major giving.
This guide to sustainability for nonprofit investigative journalism groups is adapted from Global Investigative Journalism: Strategies for Support, by GIJN’s David E. Kaplan, published by the Center for International Media Assistance in 2013.
For more background, see GIJN’s Sustainability Resources page.One of the bright spots in investigative journalism over the past decade has been the rapid spread of nonprofits dedicated to supporting in-depth journalism around the world.